Our Own Island
Our Own Island
Haven’t we always wanted our own island? One without cars horns or stoplights. But one filled with forts and uncharted paths, carriage rides and bike rides, and games we play all day. Where the sun can’t wait to wake up. An adventure around every corner. Nestled in the deep blue waters of Lake Huron, our island is Mackinac Island. Our island is Pure Michigan.
Pure Michigan began with a 2006 advertising campaign featuring the voice of comedian Tim Allen. The campaign was intended to promote tourism, but in doing so, it also captured a way of life–a way of abandoning busyness and getting back to what matters.