Fall Colors
As life starts moving faster and faster. We need to make a choice. To move faster with it. Or to step off every now and then. To marvel at the wonders around us. To take in new sights and sounds. And to remember just how beautiful life can be. This fall, let’s take in a big deep breath of Pure Michigan.
Pure Michigan began with a 2006 advertising campaign featuring the voice of comedian Tim Allen. The campaign was intended to promote tourism, but in doing so, it also captured a way of life–a way of abandoning busyness and getting back to what matters.