Lost and Found
Lost and Found
Car pools, conferences, microwave dinners. They blur one into the next. We lose ourselves in the fog of everyday life and drift away from what matters. But like a beacon in the night, it finds us. The light of more than 100 lighthouses, beckoning us back to what’s real and true. This light shines for us all. This light is Pure Michigan.
Pure Michigan began with a 2006 advertising campaign featuring the voice of comedian Tim Allen. The campaign was intended to promote tourism, but in doing so, it also captured a way of life–a way of abandoning busyness and getting back to what matters.