A Simple Sunrise
25,000 mornings, give or take is all we humans get. We spend them on treadmills, we spend them in traffic … and if we get lucky, really lucky; it draws on us to go spend some of them in a world where a simple sunrise can still be magic. 25,000 mornings. Make sure some of them are Pure Michigan
Pure Michigan began with a 2006 advertising campaign featuring the voice of comedian Tim Allen. The campaign was intended to promote tourism, but in doing so, it also captured a way of life–a way of abandoning busyness and getting back to what matters.